Quantitative Research

YouGov’s quantitative experts specialize in identifying and analyzing markets, clarifying opportunities and challenges, direct custom research strategies and scrutinizing data for actionable insights that impact the bottom line.

We listen to our clients’ needs and offer grounded advice from the start of each project and pride ourselves on the efficiency of our service and the quality of our data. Our full service menu means clients choose their level of reporting - from basic results tables, to additional statistical analysis and interpretation, to consultative strategic advice.

The fact that we also have the region’s largest pure online research panel of over 500,000 members across 21 countries in the Middle East, North Africa and South Asia also places us in a unique position to deliver fast and cost-effective solutions to clients.

More about the YouGov Panel in MENA »

By using advanced techniques we can go beyond merely describing the data, we can begin to explain and even predict attitudes, behaviours and business outcomes.

These explanations and predictions can help our clients to adapt their strategy, both internally and externally, and create informed decisions about their products/policies and how they approach their marketing, communications and people strategies.

Our quantitative services include among others:

  • Brand tracking
  • Brand health and equity studies
  • Usage & attitude studies
  • Consumer/market segmentation
  • Concept/pack testing & evaluation
  • Price evaluation
  • Mystery shopping
  • Customer satisfaction
  • Media studies
  • Opinion & social polling
  • Choice-based conjoint research

 To discuss your requirements please contact Joao Neves on +971 4 364 3296.

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