YouGov BrandIndex

BrandIndex is the authoritative measure of brand perception. Unlike any other brand intelligence service, it continuously measures the public's perception of thousands of brands across multiple sectors simultaneously.

2016 Mid-Year BestBrand Rankings

We interview thousands of consumers every day, yielding over 2.5 million interviews a year globally. BrandIndex operates at national and international level allowing companies to track their brand's health in one country, across multiple countries or monitor a global picture.

Critical insights for fast and informed decision-making

BrandIndex data is refreshed daily and is instantly available through the unique BrandIndex reporting tool. This makes it easy for companies to keep a constant eye on their brand's health and immediately spot and act on any changes in perception.

YouGov Global Survey Coverage

BrandIndex Global Reach

Egypt Saudi Arabia UAE India
Daily Interviews 185 150 150 50
Brands Tracked 195 330 406 62

US Mexico Brazil UK Ireland
Daily Interviews 4,800 180 100 3,800 30
Brands Tracked 1,465 326 258 1,216 58

France Netherlands Germany Denmark Norway Sweden Finland
Daily Interviews 900 80 1,950 300 100 220 100
Brands Tracked 685 75 889 323 241 279 239

China Japan Thailand Malaysia Singapore Indonesia Australia South Korea
Daily Interviews 520 180 160 200 250 475 100 40
Brands Tracked 786 263 292 252 259 543 260 30

Please select the images below for more details.Dashboard Ranking

Radar Time Series

Bubble Chart Multichart

Stay ahead of your competitors

With BrandIndex, not only do you get a real-time picture of your brand’s health, but also that of your competitors and entire sectors.

With five years of historical data about your brand and your competitors – if you don't subscribe to BrandIndex, your competitors could be better acquainted with your brand’s health than you are.

Get more insight about your brand

Discover everything you need to know about how to measure your brand's health daily with BrandIndex.

Contact Kerry McLaren on +971 4 367 0340 or at

Discover the latest brand stories from across the globe »