Nokia has been creating quite bit of buzz in recent months with a recent licensing agreement for HMD Global, and the launch of their new Android phone in China capturing the region’s attention As one of the oldest surviving mobile brands, Nokia has seen competitors rise and fall in recent years, but has failed to recapture the position it once held in the sector. Things seem to be back on the rise however, with the recent licensing of Nokia’s smartphone brand by Finnish start-up HMD Global seeming to add some zeal back into the brand. The YouGov BrandIndex Buzz score, ... read more

With the Dubai Shopping Festival winding up, after a month packed with sales, fashion shows, parades, concerts and malls brimming with activity, there’s no better time to examine the shopping event’s popularity in the region, as well as the UAE’s shopping habits in general. Whether shopping at the nearest mall, shopping online for the newest gadgets, or even visiting the country to take part in the enormous sales, the love of shopping is very much alive in the UAE. Outside the UAE, GCC residents are well aware of DSF According to a recent YouGov Omnibus, as many as 60% of ... read more

Each month, we’ll be assessing which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, in Egypt has shown the greatest increase in Advertising Awareness, according to BrandIndex – YouGov’s daily brand tracker. This surge likely stems from their various online and offline advertising campaigns, ranging from the catchy TV and YouTube adverts, to the White Friday and Daily Deal sales. BrandIndex’s Advertising Awareness score -- which measures whether respondents have seen any advertising for a brand in the past two weeks -- shows a large gain for in Egypt over ... read more

Home grown UAE brands have dominated YouGov BrandIndex’s first UAE Brand Advocacy rankings, which ranks brands that receive the highest recommendations from their own customers. From a pool of more than 410 major brands, the top 10 brands with the highest consumer recommendation levels were led by Emirates Airline at number one, followed by Emaar at number three. Etihad Airways in sixth place and Emirates NBD in tenth position. Even across a broad range of sectors, UAE based companies captured the highest recommendation levels from their customers, with the Travel sector coming out on top, followed by Real Estate and ... read more

Abu Dhabi Grand Prix the most well-known and Mubadala World Tennis Championship the most exciting sporting event of the holiday season With the holiday season very much upon us, there seems to be no better time to enjoy the various festivities and events that the UAE has to offer. This is especially the case when it comes to the numerous sporting events that are hosted in the country; be it the Dubai Rugby 7s, the Abu Dhabi Grand Prix or the DP World Tour Championship, there’s plenty of sports to go around for everyone. A YouGov Omnibus measuring the levels ... read more

Each month, we’ll be assessing which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Dubai’s Global Village has shown the biggest improvements in its advertising awareness, according to BrandIndex – YouGov’s daily brand tracker. With the attraction’s 21st season beginning this month, there are multitudes of new pavilions including the all new Far East pavilion, the Algeria pavilion and the Eastern Europe pavilion. BrandIndex’s Advertising Awareness score, which measures whether respondents have seen any advertising for a brand in the past two weeks, shows a sharp increase for Global Village over the ... read more

In the weeks leading to Halloween and Diwali, Kit Kat is UAE residents’ most purchased brand of Chocolate. With two of the sweetest holidays of the year upon us, there is no better time to look at everyone’s favourite brand of Chocolate and find out which consumers fancy as their favourite holiday treat. BrandIndex, YouGov’s daily brand tracker, tracks a variety of chocolate and confectionary brands in the region. According to BrandIndex’s Current Customers score – which tracks respondents who have purchased a product in the past week – Kit Kat is the brand with the highest number of current ... read more

The latest research from the Middle East Real Estate Barometer report, reflects the market sentiment of 684 investors and home buyers from the GCC and Egypt who consider Saudi Arabia among the top three countries for investment in the Middle East, 78% of whom also plan to purchase a residential, commercial or retail property in the next 12 months. The YouGov findings which come ahead of the 7th edition of the Jeddah Urban Development & Real Estate Investment Event, powered by Cityscape, paints a positive picture of the real estate industry inspired by Saudi Vision 2030 . Commenting on the findings, ... read more

The Note 7’s indefinite production halt further hurts Samsung Mobile’s image, and appears to threaten their market share. Samsung Mobile’s newest phone, the Galaxy Note 7, has been the subject of a great deal of controversy over the past few months. The device, which was expected to drive new revenue for the brand, faced multiple battery issues worldwide, and forced the company to recall some 2.5 million devices. However, even that was not enough to calm the controversy, and the tech giant later decided to halt productions of the device altogether, and asked consumers to stop using it. According to ... read more

A new YouGov study into the green habits of UAE residents has found that the population is making positive steps to adopt a more eco-friendly lifestyle, yet some issues still need enforcement and encouragement from the government. The results are announced as the Dubai Electricity and Water Authority (DEWA) launches Green Week this week, organized to raise awareness and promote a culture of environmental sustainability and conservation amongst various communities. Currently 79% of UAE residents consider themselves to be well-informed on topics surrounding the environment and eco-friendliness, with the Internet (65%), social media (57%), the news (47%) and government campaigns ... read more