Articles by Mahyar Ebrahimi

Each month, YouGov assesses which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Air Arabia in the UAE has shown the greatest increase in Advertising Awareness, according to BrandIndex – YouGov’s daily brand tracker. While Air Arabia’s scores have generally been buoyed by continuous online and offline campaigns, new communications in February focused on new products such as the Air Arabia Value Fare, and the sale of 500,000 flight tickets starting from 99 AED have caused a further surge in the budget airline’s Advertising Awareness.  Additionally, although the ‘99 AED’ tickets campaign ... read more


Nokia has been creating quite bit of buzz in recent months with a recent licensing agreement for HMD Global, and the launch of their new Android phone in China capturing the region’s attention As one of the oldest surviving mobile brands, Nokia has seen competitors rise and fall in recent years, but has failed to recapture the position it once held in the sector. Things seem to be back on the rise however, with the recent licensing of Nokia’s smartphone brand by Finnish start-up HMD Global seeming to add some zeal back into the brand. The YouGov BrandIndex Buzz score, ... read more


With the Dubai Shopping Festival winding up, after a month packed with sales, fashion shows, parades, concerts and malls brimming with activity, there’s no better time to examine the shopping event’s popularity in the region, as well as the UAE’s shopping habits in general. Whether shopping at the nearest mall, shopping online for the newest gadgets, or even visiting the country to take part in the enormous sales, the love of shopping is very much alive in the UAE. Outside the UAE, GCC residents are well aware of DSF According to a recent YouGov Omnibus, as many as 60% of ... read more


Each month, we’ll be assessing which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Souq.com in Egypt has shown the greatest increase in Advertising Awareness, according to BrandIndex – YouGov’s daily brand tracker. This surge likely stems from their various online and offline advertising campaigns, ranging from the catchy TV and YouTube adverts, to the White Friday and Daily Deal sales. BrandIndex’s Advertising Awareness score -- which measures whether respondents have seen any advertising for a brand in the past two weeks -- shows a large gain for Souq.com in Egypt over ... read more


Abu Dhabi Grand Prix the most well-known and Mubadala World Tennis Championship the most exciting sporting event of the holiday season With the holiday season very much upon us, there seems to be no better time to enjoy the various festivities and events that the UAE has to offer. This is especially the case when it comes to the numerous sporting events that are hosted in the country; be it the Dubai Rugby 7s, the Abu Dhabi Grand Prix or the DP World Tour Championship, there’s plenty of sports to go around for everyone. A YouGov Omnibus measuring the levels ... read more


Each month, we’ll be assessing which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Dubai’s Global Village has shown the biggest improvements in its advertising awareness, according to BrandIndex – YouGov’s daily brand tracker. With the attraction’s 21st season beginning this month, there are multitudes of new pavilions including the all new Far East pavilion, the Algeria pavilion and the Eastern Europe pavilion. BrandIndex’s Advertising Awareness score, which measures whether respondents have seen any advertising for a brand in the past two weeks, shows a sharp increase for Global Village over the ... read more


In the weeks leading to Halloween and Diwali, Kit Kat is UAE residents’ most purchased brand of Chocolate. With two of the sweetest holidays of the year upon us, there is no better time to look at everyone’s favourite brand of Chocolate and find out which consumers fancy as their favourite holiday treat. BrandIndex, YouGov’s daily brand tracker, tracks a variety of chocolate and confectionary brands in the region. According to BrandIndex’s Current Customers score – which tracks respondents who have purchased a product in the past week – Kit Kat is the brand with the highest number of current ... read more


The Note 7’s indefinite production halt further hurts Samsung Mobile’s image, and appears to threaten their market share. Samsung Mobile’s newest phone, the Galaxy Note 7, has been the subject of a great deal of controversy over the past few months. The device, which was expected to drive new revenue for the brand, faced multiple battery issues worldwide, and forced the company to recall some 2.5 million devices. However, even that was not enough to calm the controversy, and the tech giant later decided to halt productions of the device altogether, and asked consumers to stop using it. According to ... read more