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Each month, YouGov assesses which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Air Arabia in the UAE has shown the greatest increase in Advertising Awareness, according to BrandIndex – YouGov’s daily brand tracker. While Air Arabia’s scores have generally been buoyed by continuous online and offline campaigns, new communications in February focused on new products such as the Air Arabia Value Fare, and the sale of 500,000 flight tickets starting from 99 AED have caused a further surge in the budget airline’s Advertising Awareness.  Additionally, although the ‘99 AED’ tickets campaign ... read more


YouGov’s Brandindex yearly rankings of the best perceived brands by women in the UAE has been topped by Emirates Airline. Top 10 Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns and a consistent level of customer satisfaction. The second most positively perceived brand by women in the UAE is the social messaging App Whatsapp, With the introduction of ‘Status’ video stories and updated ... read more


Nokia has been creating quite bit of buzz in recent months with a recent licensing agreement for HMD Global, and the launch of their new Android phone in China capturing the region’s attention As one of the oldest surviving mobile brands, Nokia has seen competitors rise and fall in recent years, but has failed to recapture the position it once held in the sector. Things seem to be back on the rise however, with the recent licensing of Nokia’s smartphone brand by Finnish start-up HMD Global seeming to add some zeal back into the brand. The YouGov BrandIndex Buzz score, ... read more


With the Dubai Shopping Festival winding up, after a month packed with sales, fashion shows, parades, concerts and malls brimming with activity, there’s no better time to examine the shopping event’s popularity in the region, as well as the UAE’s shopping habits in general. Whether shopping at the nearest mall, shopping online for the newest gadgets, or even visiting the country to take part in the enormous sales, the love of shopping is very much alive in the UAE. Outside the UAE, GCC residents are well aware of DSF According to a recent YouGov Omnibus, as many as 60% of ... read more


The Top Brands in 2016 – Highlights from the BrandIndex Buzz Rankings The 2016 annual BestBrand Rankings released by YouGov using our flagship daily brand tracker, BrandIndex have crowned national airline Emirates, mega food and beverage manufacturer, Almarai and world renowned social media giant Facebook as the most positively perceived brands in three Middle East countries for 2016. With 2016 coming to a close, the Annual BrandIndex Buzz Rankings have been released, and we’ve compiled a set of highlights for you below. The BrandIndex Buzz Rankings use the BrandIndex Buzz score – which measures whether respondents have heard something positive ... read more


92% of millennials in the GCC believe climate change is a real threat to the world A Recent YouGov Study has found that millennials in the GCC are increasingly concerned about the effects of global warming on the climate and its damaging impact in the future.  YouGov invited millennials aged from 18 to 29 residing in the United Arab Emirates, Bahrain, Kuwait, Oman, Qatar and Saudi Arabia, to voice their opinions on climate change. The aim, to better understand how they perceive the connection between the climate and the job market, and above all to better identify their expectations regarding ... read more


Each month, we’ll be assessing which brands in UAE, KSA and Egypt have had the biggest uplift in Advertising Awareness. This month, Souq.com in Egypt has shown the greatest increase in Advertising Awareness, according to BrandIndex – YouGov’s daily brand tracker. This surge likely stems from their various online and offline advertising campaigns, ranging from the catchy TV and YouTube adverts, to the White Friday and Daily Deal sales. BrandIndex’s Advertising Awareness score -- which measures whether respondents have seen any advertising for a brand in the past two weeks -- shows a large gain for Souq.com in Egypt over ... read more


A Majority of Female Respondents in the UAE Believe That They Have the Same Level of Workplace Equality as Their Counterparts in the West Nearly half of female respondents in the UAE believe that their chance of being promoted is entirely dependent on their performance and not their gender, according to a Bayt.com and YouGov survey   Gender equality at work has always been a hot topic for research and debate around the globe. Today, two thirds (65%) of female respondents in the UAE report that women in their country have reached the same level of workplace equality as compared ... read more


Home grown UAE brands have dominated YouGov BrandIndex’s first UAE Brand Advocacy rankings, which ranks brands that receive the highest recommendations from their own customers. From a pool of more than 410 major brands, the top 10 brands with the highest consumer recommendation levels were led by Emirates Airline at number one, followed by Emaar at number three. Etihad Airways in sixth place and Emirates NBD in tenth position. Even across a broad range of sectors, UAE based companies captured the highest recommendation levels from their customers, with the Travel sector coming out on top, followed by Real Estate and ... read more